For life on Earth.

A new system of materials
using plants, not plastic.®

Limitless creativity.

Plastic-free performance materials to remake everything.
MIRUM®

Plant-based, plastic-free, not leather

CLARUS®

Tunable, precision-engineered textiles

PLIANT™

Footwear outsoles with zero plastic

TUNERA™

First-in-kind 100% biobased foam

Creative collaborations that solve the challenge of how we make.
BMW MIRUM

BMW

Reformation

Reformation

H&M MIRUM

H&M

Patagonia CLARUS

Patagonia

UNLESS Collective NFW

Unless Collective

Group 16

Pangaia

New Balance MIRUM

New Balance

Arenamend Endwell

ArenaMend

RLX CLARUS

RLX

IWC MIRUM

IWC

Group 27

Anita Dongre

Bellroy MIRUM

Bellroy

Group 1

Allbirds

Group 7

Camper

Chaco CLARUS

Chaco

Richemont MIRUM

Richemont

Brave Gentleman MIRUM

Brave GentleMan

MODHER MIRUM

Modher

Woolly MIRUM

Woolly

Melina Bucher MIRUM

Melina Bucher

Veshin MIRUM

Veshin

Baabuk

Baabuk

Nooch PLIANT

Nooch

Purified

Purified

KL

Karl Lagerfeld

Stella McCartney MIRUM

Stella McCartney

Vivo

Vivobarefoot

Deckers MIRUM

Deckers

The Ground Rules.

Prized.

Our people and achievements.

Luke
Haverhals, PhD

Founder, CEO, chemist creating a naturally circular, low-carbon supply chain from the ground up. Luke is a World Economic Forum (WEF) Technology Pioneer, member of the WEF Circulars cohort, and IPOEF 2022 Inventor of the Year.

Fast Company Top 10, The World’s most Innovative Companies

FastCo has listed NFW as one of the world’s most innovative companies two years in a row: Style (March 2022), Energy & Sustainability (March 2023).

Steve Zika

President, veteran founder and corporate exec, decades of leadership experience across cutting- edge tech companies and social impact ventures.

IPOEF Inventor of the Year

IPOEF named NFW chemists Luke Haverhals and Aaron Amstutz 2022 Inventors of the Year. NFW joins a prestigious class of award recipients that includes the inventors of CRISPR-CAS9 inventors and of mRNA vaccine technology.

Rob Salter

CFO, 24 years of finance, merchandising, and operations experience in vertically integrated multi-channel companies.

Salesforce+ Ecopreneur

Salesforce+Fortune Brand Studio selected NFW founder Luke Haverhals as an Ecopreneur and featured NFW in their award-winning documentary series.

Feel the future

Shop the creative collaborations that solve the challenge of how we make.
Feel the future

Product featured: Runner K21 MIRUM®