Nothing but nutrients.

A new system for how things are made, using the efficiencies of nature.
infinite_cycle

Limitless creativity.

A platform of plastic-free performance materials to remake everything.
MIRUM®

Plant-based, plastic-free, not leather

CLARUS®

Tunable, precision-engineered fabrics

PLIANT™

Footwear outsoles with zero synthetics

TUNERA™

First-in-kind bioneutral foam

Remaking together.

Creative collaborations that solve the challenge of how we make.
BMW MIRUM

BMW

H&M MIRUM

H&M

Patagonia CLARUS

Patagonia

Deckers MIRUM

Deckers

New Balance MIRUM

New Balance

UNLESS Collective NFW

Unless Collective

Arenamend Endwell

ArenaMend

Group 16

Pangaia

IWC MIRUM

IWC

RLX CLARUS

RLX

Group 7

Camper

Group 27

Anita Dongre

Group 1

Allbirds

Bellroy MIRUM

Bellroy

Chaco CLARUS

Chaco

Richemont MIRUM

Richemont

Reformation MIRUM

Reformation

Brave Gentleman MIRUM

Brave GentleMan

MODHER MIRUM

Modher

Melina Bucher MIRUM

Melina Bucher

Woolly MIRUM

Woolly

Nooch PLIANT

Nooch

Veshin MIRUM

Veshin

Stella McCartney MIRUM

Stella McCartney

The Ground Rules.

Growing everywhere

Maximizing nature’s abundance to transform your business supply chain.

Prized.

Our people and achievements.

Luke
Haverhals, PhD

Founder, CEO, chemist creating a naturally circular, low-carbon supply chain from the ground up. Luke is a World Economic Forum (WEF) Technology Pioneer, member of the WEF Circulars cohort, and IPOEF 2022 Inventor of the Year.

Fast Company Top 10, The World’s most Innovative Companies

FastCo has listed NFW as one of the world’s most innovative companies two years in a row: Style (March 2022), Energy & Sustainability (March 2023).

Steve Zika

President, veteran founder and corporate exec, decades of leadership experience across cutting- edge tech companies and social impact ventures.

Salesforce+ Ecopreneur

Salesforce+Fortune Brand Studio selected NFW founder Luke Haverhals as an Ecopreneur and featured NFW in their award-winning documentary series.

Rob Salter

CFO, 24 years of finance, merchandising, and operations experience in vertically integrated multi-channel companies.

CXL Microfiber Innovation Challenge Winner

Conservation X Labs selected NFW as one of five winners in the Microfiber Innovation Challenge for the reduction and prevention of microfiber pollution. (March 2022)

Aaron Amstutz

CTO, material scientist, serial innovator, nearly two decades of experience at Caterpillar.

IPOEF Inventor of the Year

IPOEF named NFW chemists Luke Haverhals and Aaron Amstutz 2022 Inventors of the Year. NFW joins a prestigious class of award recipients that includes the inventors of CRISPR-CAS9 inventors and of mRNA vaccine technology.

Chip Coe

Chief Corporate Development and Sales Officer, former executive with Wolverine Worldwide, President of Chaco Footwear, CAT Footwear, and Smartwool.

Feel the future

Shop the creative collaborations that solve the challenge of how we make.
Feel the future

Product featured: Runner K21 MIRUM®