Prized.

Co-Founder and CEO, veteran founder and corporate exec, decades of leadership experience across cutting- edge tech companies and social impact ventures.

NFW has been named a finalist for the 2024 Earthshot Prize! Prince William launched The Earthshot Prize in 2020 to search for and scale the most innovative solutions to the world's greatest environmental challenges by 2030. NFW has been named one of fifteen finalists out of nearly 2,500 nominees from 139 different countries. 

Founder, Chairman of the Board, chemist creating a naturally circular, low-carbon supply chain from the ground up. Luke is a World Economic Forum (WEF) Technology Pioneer, member of the WEF Circulars cohort, and IPOEF 2022 Inventor of the Year.

FastCo has listed NFW as one of the world’s most innovative companies two years in a row: Style (March 2022), Energy & Sustainability (March 2023).

CFO, 24 years of finance, merchandising, and operations experience in vertically integrated multi-channel companies.

Salesforce+Fortune Brand Studio selected NFW founder Luke Haverhals as an Ecopreneur and featured NFW in their award-winning documentary series.

CTO, material scientist, serial innovator, nearly two decades of experience at Caterpillar.

Conservation X Labs selected NFW as one of five winners in the Microfiber Innovation Challenge for the reduction and prevention of microfiber pollution. (March 2022)

Independent Director on NFW Board, MBA, J.D., bringing 20+ years leading global sustainability fashion initiatives at Kering and Pangaia among others.

IPOEF named NFW chemists Luke Haverhals and Aaron Amstutz 2022 Inventors of the Year. NFW joins a prestigious class of award recipients that includes the inventors of CRISPR-CAS9 inventors and of mRNA vaccine technology.

Research and Development Manager, material scientist with expertise revitalizing recycled fibers and engineering performance materials from cellulose.

The World Economic Forum (WEF) named NFW founder Luke Haverhals a WEF Technology Pioneer and member of the Circulars Accelerator to advance the novel circular materials platform. 2021-2023

Director of Market Development & Investor Relations, consumer brand experience at Allbirds, Patagonia, Ministry of Supply.

NFW Founder & CEO Luke Haverhals was selected for Business Insider's Climate Action 30 list in 2023.

Chief Engineering Officer, 30+ years' experience in machine tooling, providing automated automotive solutions in Europe, US, and Mexico.

NFW was named by TIME and Statista as one of the top companies reducing environmental impact.

Circularity Engineer, soil scientist, with expertise in terrestrial ecosystem contaminants (particularly microplastics) and in designing systems to measure the environment.

NFW was named a 2021 startup to watch by Chemical and Engineering News, a publication by the American Chemical Society.

Chief Human Resources Officer, 15 years of experience scaling human resource operational strategy, former Director of HR Operations at Ajinomoto Foods, North America with more than 3,000 employees.

NFW founder Luke Haverhals is an Unreasonable Impact Fellow. The fellowship program aims to scale solutions to the most significant social and environmental challenges of our time.

Product Strategy Manager, footwear expert, 13 years at Wolverine Worldwide (materials and design at Merrell, Hush Puppies, sustainability work across Saucony, Keds, Sperry and more).

Chicago Inno business journal has chosen NFW as one of top 50 companies defining tech innovation two years running. (Dec 2021, Dec 2022)

A plant operations and manufacturing leader with 20+ years of experience, including Rivian, Volkswagen and BMW.

The New York Times featured NFW as a leader in sustainability innovation at the Climate Forward event in partnership with Morgan Stanley at the 2022 COP27 summit. Explore the exhibit here.

As a Program Manager, Joanna thrives on balancing big picture thinking with incredible focus on the details. 

NFW is an alum of Fashion for Good’s Scaling Programme, a selective accelerator aimed at driving key innovations and connections to transform the global fashion industry into a force for good.

A systems-level change maker, Mary leads the creative expression of NFW's approach to innovation and circularity.

PETA granted NFW its 2022 innovation award for developing MIRUM®, the world’s first animal-free, plastic-free leather alternative.